The Department of Marketing and International Business (MIB) at North South University (NSU) held a book launching ceremony for the two books “Principles of Marketing-Practices and Applications in Bangladesh” by Dr Tamgid Ahmed Chowdhury and “Cases on Marketing-Perspectives from Bangladesh”, a collaborative publication by faculty members of the Department of Marketing and International Business.
ZarjinaTarana Khalil, Senior Lecturer, Department of Marketing and International Business and one of the authors for the case book spoke about the dearth of local cases and how the book aims at bridging the gap between theory and real-life practice of marketing in Bangladesh.
Prof Atiqul Islam, Vice Chancellor, NSU, Professor Ismail Hossain, Pro-Vice-Chancellor, NSU and Professor Abdul Hannan Chowdhury, Dean, School of Business and Economics, NSU graced the event as guests of honor.
