7UP has launched a quirky new campaign that aims to offer consumers across Bangladesh a once-in-a-lifetime opportunity to meet superstar and 7UP brand ambassador, Shakib Al Hasan, a press release said Tuesday. The campaign is anchored on an on-pack promotional offerand a fun TVC featuring Shakib Al Hasan. With this new offer, fans across the country stand a chance to win a dinner with the brand ambassador by simply buying any 7UP® PET bottleand messaging the unique code printed under the cap to 26969. Anuj Goyal, Senior Marketing Director, Bangladesh Region, PepsiCo, said, “With this campaign, our aim is to add excitementand freshness to the lives of our consumers.” Commenting on the TVC, brand ambassador, Shakib Al Hasan said, “Working with 7UP has always been a treat for me and this time it’s even more special.”
