Samsung Electronics has registered a double-digit growth in brand value for two consecutive years, a press release said Wednesday. The company has recently been recognized as one of the top 5 Best Global Brands 2022 by Interbrand, a global brand consultancy.
According to Interbrand, Samsung’s brand value was evaluated for USD 87.7 billion – up by 17 percent from USD 74.6 billion in 2021. With this, the company has been able to make it into Top 5 for three years in a row.
Interbrand has noted Samsung Electronics’ continuous efforts to restore its financial performance to near pre-pandemic levels and innovate products for enhanced customer experience.
“Samsung Electronics was able to record two consecutive years of double-digit growth in brand value, thanks to the support from our global customers. In return, the entire company will work together as a team to provide a better and more satisfying customer experience”, said YH Lee, Executive Vice President and Chief Marketing Officer of Samsung Electronics.
Samsung is ranked as no. 1 mobile handset brand in Bangladesh, consecutively for 4 years, by the only local Brand Equity study available in Bangladesh, conducted by Bangladesh Brand Forum.
