Unilever Bangladesh Limited (UBL) and YPSA (Young Power in Social Action) have teamed up in a campaign titled ‘Not Throwing the Plastic in River’ to conserve the Karnaphuli and raise awareness of plastic pollution, particularly among young people.
YPSA and UBL organised a plastic cleanup and awareness-raising programme at Chattogram by involving 100 youth volunteers and UBL employees on Saturday, said a press release.
The initiative was taken to encourage volunteers for their effort to reduce plastic from the natural ecosystem and to celebrate ‘International Volunteer Day 2022’.
In the presence of Hazi Nurul Hoque, Counselor, Ward 35, Md Arifur Rahman, Chief Executive YPSA and Md Sanaullah Mallick, Employee Relations Lead, Unilever Bangladesh Limited, the cleanup initiative started from Karnaphuli Bridge location of the port city and volunteers engaged with local people to raise awareness on the harmful aspects of throwing polythene and other plastic in the river and environment.
UBL and YPSA together launched the “Plastic-Free Karnaphuli River” campaign.
This initiative directly contacted several thousand city residents, volunteers, and visitors on appropriate plastic trash management and the significance of a pollution-free Karnaphuli.
Unilever Bangladesh has launched a Plastic Waste Management project in collaboration with YPSA and working in 41 wards of the port city and collected 3200 tonnes of post-consumer used plastic waste from the city.
