foodpanda Bangladesh, Wednesday launched its new brand philosophy encouraging consumers to ‘live like a panda,’ a press release said Wednesday. What foodpanda means by the new philosophy is that consumers should free up their time and energy to pursue what really matters to them. According to the company, the new brand philosophy will encourage individuals to fret less about the chores of daily life. In conceptualising the philosophy, foodpanda believes that inner satisfaction can be achieved by living life on your own terms, just like a panda. People may benefit from adopting a similar outlook and concentrate their efforts and time on actions that actually make them happy in life. The company unveiled its new brand philosophy as part of foodpanda’s brand ambassador Pau Pau’s effort to personify the foodpanda brand and make it more relatable to people’s everyday lives.
