The Argentine Football Association (AFA) and bKash Limited (bKash) announce their partnership to promote further financial inclusion through sports on Tuesday, a press release said. With this brand endorsement initiative, bKash, the champion of financial inclusion in Bangladesh, becomes the first and only Bangladeshi brand partner of the reigning and three-time FIFA World Cup champion, Argentina National Team.
Claudio Fabian Tapia, President of AFA, Leandro Petersen, Chief Commercial and Marketing Officer of AFA, and Kamal Quadir founder and CEO of bKash tells the inspiring story of Bangladesh to the world. The AFA and bKash will jointly promote each other and develop actions that will increase the synergy and power of their brands.
