Youth-favorite brand realme achieves yet another milestone. This fast-growing brand has surpassed 200 million units of global shipments. Since reaching the 100 million sales milestone in 2021 realme has continued to leap forward, becoming the fifth-fastest brand to achieve the 200 million shipment milestone. realme has been among the top ten global sellers for five consecutive years, emerging as a market leader, , a press release said on Monday.
realme’s founder and CEO, Sky Li, expressed in the brand’s fifth-anniversary open letter, “The era of “elevator-style” development in the smartphone industry is over. Future steps will be more challenging, but each step brings realme closer to its next destination.”
In 2024, realme plans to significantly increase its investment in research and development, boosting its technological capabilities with a planned 470% increase in R&D spending. Collaborating with over 33 leading international tech partners, realme aims to develop cutting-edge technologies. The brand will also expand its pool of tech talent, engage in Research & Technology team expansion, with an expected 400% increase in research personnel next year.
