Harpic in Bangladesh recently appointed popular renowned actress, Nusrat Imrose Tisha as the new brand ambassador for this leading household brand, a press release said on Thursday. In her role, she will serve as a goodwill ambassador, spearheading initiatives to promote toilet hygiene awareness and foster business growth in Bangladesh.
The signing ceremony, held at the Gulshan-1 headquarters of Reckitt Benckiser (Bangladesh) PLC, marked the official agreement between Nusrat Imrose Tisha and Harpic. Among the attendees were Vishal Gupta, Managing Director of Reckitt Benckiser, Sabrin Maruf Tinni, Marketing Manager, Tabasser Ahmed, Senior Brand Manager, and Md Rakib Uddin, External Affairs Manager, alongside Harpic Brand Ambassador Nusrat Imrose Tisha and senior officials from Reckitt.
Harpic, introduced by Reckitt and Sons (now Reckitt) in 1932 in the United Kingdom, has expanded its presence across Africa, the Middle East, South Asia, the Asia-Pacific, Europe, and America. It has consistently held the top position as Bangladesh’s preferred toilet cleaner since 1978 and aspires to uphold that spot with consistent effort and superior customer experience
