Singer Bangladesh Ltd, a subsidiary of Arçelik, the flagship company of Türkiye’s Koç Group, has announced the launch of its ‘Singer Bangladesh Transformation Journey’ campaign.
The campaign is strategically fronted by Turkish superstar Burak Özçivit, the brand ambassador for Singer Beko, generating significant organic traction on social media. This communication strategy underscores Singer Bangladesh’s focus on enhancing the consumer experience while integrating global expertise and standards. The campaign highlights three major pillars in the brand’s ongoing transformation:
State-of-the-Art Manufacturing Plant: Singer Bangladesh introduces its newly established factory, built with an investment of US$78 million from Arçelik. This cutting-edge facility, which will create more than 4,000 jobs, underscores the brand’s commitment to producing over 90% of its products locally, reducing dependency on imports, and fostering a robust local supplier ecosystem. The facility has also been awarded LEED Gold certification for its sustainable design.
One-of-a-Kind Singer Beko Concept Store: The flagship Singer | Beko concept store in Gulshan 1, modeled after Arçelik’s award-winning design in Istanbul, offers customers an immersive, world-class retail experience. Featuring curated experience zones and a shop-in-shop approach with the Beko brand, the store is poised to revolutionize retail in Bangladesh. More such stores are planned across major urban areas in 2024, setting new benchmarks in customer engagement.
World-Class Workspace: In a move to foster innovation and collaboration, Singer Bangladesh has relocated its corporate headquarters to Gulshan 2, Dhaka. Designed by renowned Turkish architects, the new office is designed to foster innovation, creativity and collaboration. This agile and forward-thinking workspace reflects the company’s progressive vision for growth.
The campaign’s main content is a compelling 1-minute 5-second video that showcases Singer’s transformation journey, highlighting the new manufacturing plant, concept store, and corporate workspace. Featuring Burak Özçivit, the video has already generated overwhelming positive engagement across social media platforms, positioning Singer Bangladesh as a leader in innovation and quality in Bangladesh market.
“Singer Bangladesh Transformation Journey – campaign reflects our commitment to enhancing the quality of life for Bangladeshi consumers through sustainable, innovative practices. We are thrilled to unveil our transformation journey and have Burak Özçivit as the face of this campaign,” said Mr. M.H.M. Fairoz, Managing Director & CEO of Singer Bangladesh. “Our new manufacturing plant, concept store, and workspace underscore our commitment to bringing global expertise and standards to Bangladesh while ensuring local growth and development. This transformation journey campaign aims to boost the positive sentiment about the brand as well as lift the brand image.’
