Coca-Cola in Bangladesh has officially launched the new Coca-Cola Zero Sugar with an even more delicious and refreshing recipe and bold, new packaging to deliver a taste that brings consumers even closer to the iconic classic Coke on Thursday.
Coca-Cola Zero Sugar is now available at all leading supermarket chains across the country in 250ml, 500mlbottles and 250ml CANs, a press release said.
Ta Duy Tung – Managing Director of Coca-Coca Bangladesh Limited said, “It has always been the strategy of The Coca Cola Company to broaden the portfolio of beverages that include a variety of tastes and lifestyles. We need to challenge ourselves in terms of innovation and differentiation, which will lead to a growth of diets and lights category. The consumer landscape is always changing, which is why we must evolve as well to stay ahead of the curve. We are certain the new Coca-Cola Zero Sugar will certainly make a positive impact in the lives of our consumers to help consumers achieve a balanced lifestyle”
Tapa Kumar Mondal – Managing Director of International Beverages Private Limited said, “Coca-Cola Zero Sugar has tasted great success across the world and we hope that it finds similar success in Bangladesh too. Our new and improved product is going to give consumers a new beverage option that will be closer to the taste of classic Coke. We are confident that Coca-Cola Zero Sugar will also be a hit amongour consumers in Bangladesh.”
Lutful Chowdhury, Chief Executive Officer (CEO), Abdul Monem Limited said, “The New Coca-Cola Zero Sugar is a wonderful addition to our existing portfolio of brands. This new recipe will deliver the true iconic Coke taste less the Sugar. I have no doubt our consumers will love their first sip of this New Product.”
