bkash has organized street drama in 8 districts of the country as part of year-long awareness campaign on safe financial transactions and prevention of fraudulence attempt.
These street dramas were performed at various places in Sherpur, Natore, Laxmipur, Lalmonirhat, Bagerhat, Pirojpur, Khagrachari and Moulvibazar districts by symbolically highlighting the issue of stopping the frauds if they seek bKash PIN or OTP through temptation, intimidation or any other tactic.
The street drama show was staged on 21st November at Shapla Chattar and New Market area of Sherpur Sadar. The last show was held at Kulaura in Moulvibazar on December 5. Large number of spectators as well as local elites were present In each show.
Moreover, bKash also organized parent-teacher meets at schools in Lalmonirhat, Moulvibazar and Bagerhat to aware them on the safe use of mobile financial services.
In this regard, Maj Gen (retd) Sheikh Md. Monirul Islam, Chief External and Corporate Affairs Officer of bKash, said, “There is no substitute of awareness to get maximum benefits of mobile financial services. To prevent fraudulent activities and to secure customers’ transactions, bKash has been conducting various awareness campaigns. As part of this effort, we have initiated interesting presentation like street drama having direct customer presence and interaction. bKash will continue the awareness activities through more creative and attractive techniques like street drama.”
bKash, the largest mobile financial service provider in the country, conducts various prrogrammes including workshops, meetings, seminars, media advertisements, leaflets, and training programmes throughout the year to ensure secured transactions and tackle frauds. The bkash has taken up plan to create awareness campaign through street drama on a larger scale next year.
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