The 7UP Tuesday unveiled its summer campaign featuring the brand ambassador Shakib Al Hasan and its limited-edition rich golden and green Ramadan packs.
The new special packaging developed by the PepsiCo Design & Innovation team draws inspiration from the various elements that embody the spirit of Ramadan- from the crescent moon to the golden and green pattern.
As Ramadan begins, 7UP has launched its witty and heartfelt film which transports Shakib Al Hasan to his go-to Iftar place ‘Montu Mama’s Hotel’ in his hometown on the auspicious occasion of Ramadan. Looking at the world-class Iftar being served at his hotel, Shakib is gripped by nostalgia, but at the same time he realizes that the shop has now faded in comparison to the modern, flashy outlets that have lined up their fancy Iftar items. Winging the situation, 7UP’s mascot Fido Dido appears and encourages Shakib to ‘Think Fresh’.
Shakib relabels the dishes with witty names such as ‘Hattimatim Haleem’ & ‘Extra-pacher Jilapi’ which intrigue &amuse the people so much that they rush to Montu Mama’s hotel to try those out, bringing delight to his Ramadan. As the day ends with everything being sold out, Shakib and Montu Mama are filled with joy as they have their iftaartogether, taking a sip each from their 7UP® bottles.
Speaking on the TVC, Shakib Al Hasan said, “I am excited to be part of the new 7UP film, marking the auspicious occasion of Ramadan. This film is really close to my heart, as it uplifts our spirits with a heartfelt message delivered via quick wit.”
Naseeb Puri, Senior Marketing Director, Bangladesh Region, PepsiCo said, “Marking the solemn month of Ramadan, our new brand film is a reflection of our ‘Think Fresh’ philosophy with a thoughtful message. We are thrilled to collaborate with Shakib again, who mirrors 7UP’s innovative and creative approach towards life.”
Sharfuddin Bhuiyan Shamol, Head of marketing, Transcom Beverages, said, “We are optimistic that this campaign with 7UP’s mascot Fido Dido along with Shakib Al Hasan’s youth appeal will bring happiness and freshness to our consumers’ lives during Ramadan.”
The new TVC will be amplified across TV, digital, outdoor and social media with a 360-degree campaign.
