Beating the summer heat with its ‘Think Fresh’ philosophy, 7UP Wednesday launched its summer campaign featuring the brand ambassador Shakib Al Hasan.
Taking an inspiration from 7UP ’scurly-haired mascotFido Dido, the fun new TVC portrays Shakib Al Hasan winging his way through a googly situation that life throws at him. Thefilm is an ode to 7UP’s quintessential mantra to ‘Think Fresh/ Bhabo Fresh’ and motivates youngsters to tackle every tough situation with calm, composure, and wit.
Set on a rooftop in Dhaka on a sweltering summer day, 7UP®’s filmships us to a casual gathering of family & friends along with Shakib Al Hasan. Perfect crowd, perfect décor, perfect food, but the party lacks one key element – good music. The film showcasesan international DJ taking over the console & playing music that doesn’t quitefit the occasion.After multiple failed requests by the youngsters to play some local, more popular songs, 7UP®’sultra-cool and effortlessly wittyFido Dido© comes totheir rescue.Handing over a chilledbottle of7UP® to Shakib,Fido prompts Shakib to ‘Think Fresh’& come up with a solution to this problem.
Quick on his feet, Shakib gets the DJ to announce ‘Khidapaise!’without knowing what it means in Bangla,making the courteous guests shower him with scrumptious Bangla delicacies and bottles of 7UP®. Seizing the moment, Shakib grabs the opportunity to be the DJ of the day, gets onto the stage and plays their much-loved local party anthem, ending the film on an energetic, optimistic, and livelynote.
Speaking on the launch, Naseeb Puri, Senior Marketing Director, Bangladesh Region, PepsiCo, said, “The defining moment of any rough situation is the girt, determination and wit we manage it with. This is what 7UP’s philosophy too has been over the years, to tackle any curveball and googly situation that life offers with a ‘Think Fresh’ attitude.”
Commenting on the TVC, Shakib Al Hasan said, “Working with 7UP has been a treat on a range of ‘Think Fresh’ films that are crisp, fun, and engaging, as it’s easy to put yourself in the situation and think what one could have done.”
Sharfuddin Bhuiyan Shamol, Head of marketing, Transcom Beverages, said, “As Bangladesh’s largest CSD brand, 7UP enjoys an unwavering love and support from consumers across the country. Like always, it has been an extreme pleasure tobring forth the youth-centric philosophy of ‘Think Fresh’ with the youth icon Shakib Al Hasan himself, and the personification of quick-wit, Fido Dido.”
The new TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. 7UP® is available in single/multi serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms.
