7UP®, the leading clear refreshing drink from PepsiCo, unveiled its refreshing new campaign on Wednesday. The brand launched a new and exciting ‘Super Duper Refresher’ brand positioning accompanied by a striking packaging revamp across Bangladesh. The campaign includes a compelling TVC featuring brand ambassador Shakib Al Hasan. The film opens with Shakib Al Hasan and a group of young players engaged in an intense playoff of gully cricket under the scorching sun. Seeing the team sweat under the sun, Shakib throws some bottles and cans of 7UP® their way, and ultimately the whole street holds a bottle of 7UP®, the only thing that can give them the ultimate Super Duper Refresher experience in this heat. Shakib gestures the audience to take a swig together. The 7UP® TVC will be amplified across TV, digital & outdoor with a 360-degree campaign. The new 7UP® bottles and cans will be available in single/multi-serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms.
