Marking the auspicious Ramadan, 7UP on Thursday unveiled its new Ramadan campaign featuring brand ambassador Shakib Al Hasan, a press release said.
The film captures the spirit of Ramadan and camaraderie amongst people and is accompanied by limited-edition Ramadan-inspiredpackaging to add joy to the iftar celebrations across Bangladesh.
The new TVC is an ode to the resilience and kindness that people share with each other as they observe fasts during the month of Ramadan. The film opens with Shakib Al Hasan singing a refreshing jingle as he sets out to bring the best out of people.
The new 7UP® TVC will be amplified via robust 360-degree campaign spanning TV, digital, outdoor, and social media. 7UP® is available in single serve and multi serve packs across all modern and traditional retail outlets as well as on leading e-commerce platforms.
