Airtel has recently won global recognition at the Global Carrier Awards, London, a press release said Friday. Airtel’s ‘#airteleidchallenge’ campaign earned the prize for Best Social Media Campaign, competing against 283 entrants from all around the world. The award program was hosted in London. The Airtel Eid Challenge was the first campaign in Bangladesh to achieve such considerable traction in record time on a new medium – TikTok. With over 24,000 user-generated entries in less than a week, this campaign paved the way for marketing on TikTok in Bangladesh.
