Banglalinkhas joined hands with Swap Bangladesh Limited to provide 4G smartphone purchasing facility with 12% extra exchange value to customers for the first time in Bangladesh. According to the GSMA, current smartphone penetration in Bangladesh stands at 48%. To address concerns surrounding the affordability of preferred brands and models, Banglalink customers will have the option to exchange their used phones (whether 3G or 4G smartphones) and upgrade to a 4G smartphone of their choice. Furthermore, Swap, as Banglalink’s strategic partner, will offer a full-service warranty for up to 12 months on the provided 4G smartphone when customers upgrade. Banglalink will also extend USIM conversion benefits and present enticing bundle offers.
