bKash has remained the country’s best brand for the 4th year in a row through a consumer survey conducted by Bangladesh Brand Forum (BBF), a press release said Monday. bKash retains its position as the overall best brand among the top 15, selected from 110 local and multinational brands in the country. At the same time, bKash has been selected as the ‘Most Loved Brand’ under Mobile Financial Services (MFS) category for the 6th time in a row. Bangladesh Brand Forum (BBF), in association with The Daily Star, organized the 14th edition of Best Brand Award on 24th December at Le Meridien hotel in Dhaka. From bKash, Mir Nawbut Ali, chief marketing officer; Ferdous Yusuf, chief human resources officer; Mahfuz Sadique, chief communications officer; Ahmed Ashique Hussain, head of internal control and enterprise risk management and Ashraf-Ull-Bari, head of brand were also present.
