Public relation agency Benchmark PR’s promotional campaign for its client Standard Chartered won the COMMWARD 2021 award recently.
Titled ‘Bank with Belief: the relaunch of Standard Chartered Saadiq’, the campaign was recognised for its ideation and efficacy at the 10th edition of the COMMWARD: Excellence in Creative Communication and won silver prize in small budget media campaign category, said a press release.
The Bangladesh Brand Forum, in collaboration with Cannes Lions, presented the award, reads the release.
TBWA\Benchmark is an associate agency of TBWA global network and it believes in Disruption as a philosophy to bring out the new in culture and it counts Pran, Singapore Airlines, Burger King, RFL as its clients in Bangladesh. The agency is a part of Benchmark Collective where the country’s leading Benchmark PR and PHD for media planning and buying are the other outfits.
