A total of 124 digital media campaigns were yesterday recognised at the 6th Digital Marketing Award for being the best marketing and brand communication programmes in the past year.
Organised by the Bangladesh Brand Forum (BBF) at the Le Méridien hotel in Dhaka, the event was powered by Meghna Group of Industries and Httpool Bangladesh Ltd, in association with Adjust and The Daily Star.
Just one campaign won the highest award, called “Grand Prix”, while 13 won gold, 44 received silver and 66 got bronze.
The Grand Prix for best use of PR in a digital platform was awarded to “Din Bodoler Hawa”, which was executed by Mediacom Limited and Facecard Production.
Starting in 2014, the event has been a central platform for marketing enthusiasts, advertising experts and creative professionals to learn and share the best and latest digital marketing practices.
The same campaign also won the gold award in the best content marketing category.
Other gold winners include Bangla Iskool and Singularity Limited, Jarvis, Grey Advertising Bangladesh Limited, Asiatic Mindshare Limited, Mpower Bangladesh, LIE TO EYE, Asiatic Marketing Communications Limited, Meghna Group, bKash, Mediacom Limited and O&Z Solutions.
“In the era of dual existence of digital and physical dimensions, we need to activate our human emotions more, and to unlock the next era of innovation and possibilities, our digital strategies should be aligned,” said Shariful Islam, managing director of BBF.
The aim of the summit was to delve deep into the industry challenges, allowing industry leaders to share their multi-dimensional experiences.
It also enabled a platform to stage exclusive discussions on possible solutions, analyse digital trends, integrate technology and innovation, and develop industry guidelines to positively contribute to the digital media marketing industry facing challenges during this crisis period, he added.
Nazia Andaleeb Preema, director and creative editor of BBF, said the post-coronavirus reality has unveiled the true potentiality of a digital world.
“It’s high time we cashed in all the opportunities the superior digital ecosystem offers us. But again, opportunities come with challenges and so, the professionals and experts have to lead,” she added.
