Different advertising and creative campaigns of bKash, the country’s largest mobile financial services (MFS) provider, won seven awards including three golds at the 12thCommward 2023 organised by Bangladesh Brand Forum. In ‘PR’ category of Commward-2023, bKash won Gold for PR campaign on ‘partnership between Argentine Football Federation (AFA) and bKash’; in ‘outdoor’ category, bKash got Gold for ‘shop sign – product specific’, and the company won Silver in the category of ‘best use of influencer’ for ‘World Cup Gameroo’ campaign. Meanwhile, ‘Eid er Chad Akashe Salami Din bKash a’ campaign of bKash won total of 4 awards – received Bronze for ‘integrated campaign’ category; on behalf of bKash, X – Integrated Marketing Agency won Gold in ‘music/jingle’ category and Silver in ‘copywriting’ category; and lastly, Bread and Butter won Silver on behalf of bKash for ‘best campaign by new agency’ category.
