bKash, has won the maximum number of 14 awards as a brand in the ‘Digital Marketing Award 2022’ organized by Bangladesh Brand Forum 17thDecember, 2022, a press release said Wednesday. Out of the 124 awards in 21 categories selected from more than a thousand nominations,bKash received highest number of awards. The awards were presented to the winners at the sixth edition of Digital Marketing Award at Le Méridien Hotel in the city. The Gold award winning campaign from bKash was the ‘Priyo Agent Mama’in‘Best use of TikTok’ category. This campaign successfully reached out to a wide number of customers to let themknow the reduced Cash Out charge from one Priyo agent that received notable response. Other awards include Silver and Bronze in – ‘Best Content Marketing’ and ‘Best Use of Users- Community Platform/New Platform/Own platform’; Silver in –‘Best use of TikTok’, ‘Best Integrated Digital Campaign’, ‘Best UGC’ and ‘Best Video’; Bronze in – ‘Best Use of Instagram’, ‘Best Use of Influencer’, ‘Best Use of Search’, ‘Best Use of Data and Analytics’ and ‘Best Use of Under 10 Second Video’.
