BRAC Bank Limited has celebrated the fifth anniversary of the country’s first 360-degree dedicated banking proposition for women – ‘TARA’, a press release saidSaturday.
BRAC Bank was the first bank in the industry to launch this comprehensive women’s banking solutions to cater to all banking and financial needs of individuals and businesswomen with tailor-made solutions.
TARA has changed the women’s banking landscape in Bangladesh thanks to its customer-centric proposition that added value to women. TARA puts women in the driving seat of their finances, business, career and dreams.
In this fulfilling journey of five years, TARA has emerged as a reliable partner in the progress of more than 1.50 lakh women helping them realize their potential. Be corporate professional, business owner, homemaker, student, or senior citizen, TARA has a solution for women from all strata of society.
TARA is packed with a savings account with a higher interest rate, a current account for women entrepreneurs, credit cards, business, home loans, personal loans with preferential rates, discounted processing fees, etc.
Selim R. F. Hussain, Managing Director & CEO, BRAC Bank, said: “In Bangladesh, TARA has now become a part of women’s lives. It has changed the way women do banking, manage their finances, and achieve goals in life.”
TARA’s unique capacity-building initiatives, such as Uddokta 101 and Babson College-FMO skill development programme, helped women realize their entrepreneurial dream. Its networking and recognition platforms facilitated women’s progress and led them towards accomplishment in life.
