BRAC Bank celebrated the sixth anniversary of its pioneering women’s banking initiative, ‘TARA,’ which introduced a comprehensive range of banking solutions tailored specifically for women in Bangladesh. TARA empowered women by providing customer-centric solutions that added value to their lives, enabling them to take charge of their finances, businesses, careers, and aspirations. BRAC Bank organized a ceremony at its Head Office in Dhaka to commemorate this milestone on June 22, 2023. During the event, 24 exceptional officials from Retail Banking and 22 from SME Banking were honored with the prestigious ‘TARA Business Champion Award.’ Selim R. F. Hussain, the Managing Director & CEO of BRAC Bank, presented the awards to the deserving recipients. M Masud Rana FCA, DMD & CFO; Md. Sabbir Hossain, DMD & COO; Syed Abdul Momen, DMD & Head of SME Banking; Md. Mahiul Islam, Head of Retail Banking; Sheikh Mohammad Ashfaque, Head of Branches; Mehruba Reza, Head, Women Banking Segment TARA & Agami-Student Banking Service; Khadija Mariam, Head of Women Entrepreneur Cell, BRAC Bank, were also present. TARA has received international recognition, including accolades such as the Data Champion and Women’s Market Champion Engagement Award from the Championing the Female Economy Awards 2022, the Best Bank for Women Entrepreneurs from the Global SME Finance Forum, and commendation from Financial Times-IFC for women empowerment and financial inclusion.
