BRAC Bank has partnered with Impress Telefilm Limited to provide free access to ‘iscreen’ OTT platform to its digital banking app ‘Astha’ users. Usually customers need to pay subscription fees for watching iscreen OTT platform content. However, the partnership enables ‘Astha App’ users to enjoy it for free in Astha Play under Astha Lifestyle. Mahiul Islam, Head of Retail Banking, BRAC Bank and Faridur Reza Sagar, Managing Director, Impress Telefilm Limited represented their respective organizations at the signing ceremony at Channel-i office in Dhaka on July 6, 2023. Sultan Mahmud Sarkar, Senior Assistant Vice President, Digital Business and Payments, BRAC Bank; Muhammad Masud, Executive Director, Impress Telefilm Ltd.; Riaz Ahamed, Director, iscreen; Anik Dhar, CEO, Rockstreamer were also present on the occasion. ‘Iscreen’ is an on-demand video streaming platform owned by Impress Telefilm Ltd. Astha app users can also enjoy an array of lifestyle features. Under the ‘Digital Reward Programme’, the bank provides free internet data packs from Grameenphone, Robi, Airtel, and Banglalink; and free Chorki and Hoichoi OTT subscriptions to eligible customers.
