BRAC Bank women banking segment TARA has organized a workshop for the women f-commerce entrepreneurs.
As many as 73 advancing entrepreneurs participated in the daylong workshop titled “Master the Digital Entrepreneurial Skills” on March 11, 2022, at the bank’s head office in Dhaka.
The workshop was organized in light of the tremendous growth of f-commerce in Bangladesh and an increasing number of women venturing into the field. This training aimed to facilitate women entrepreneurs in developing their entrepreneurial and managerial skills to help them expand and sustain online businesses.
The up-and-coming entrepreneurs were imparted with the knowledge and practical skills on digital marketing, access to the online marketplace, and international market mechanisms from industry experts.
Samir Muhammad Korban, Head of Business, Beatnik Digital, conducted a ‘Digital Marketing Know-how’ session. AbulHasnat Shohag, Business Development Lead, sManager, ranon ‘Access to Online Marketplace’ session. Kazi A.B.M. Bashir, Head of Trade Operations, BRAC Bank, conducted the final session on ‘Access to International Market Mechanism’.
Two successful entrepreneurs, Rehana Akter, owner of Clay Image, and ZerinTasnim Khan, founder of 6 Yards Story, shared their journey stories.
Inaugurating the workshop as the chief guest, Syed Abdul Momen, Deputy Managing Director and Head of SME Banking, BRAC Bank, said: “BRAC Bank TARA always comes up with capacity-building initiatives for the women business owners providing them with vital knowhow on business efficiently. In the face of changing business landscape and the rise of f-commerce, budding entrepreneurs need the right skillsets and tools to run their businesses efficiently.”
“This particular training is timely as f-commerce is growing and has immense potential for women entrepreneurs to flourish. TARA will always help the entrepreneurs excel in the emerging business frontiers and continue to organize such initiative as part of its capacity development and networking activities,” he continued.
