BRAC Bank has signed a Memorandum of Understanding (MoU) with Baah Store Limited, which will enable new TARA cardholders to enjoy up to 20% discount on all products with an exclusive TARA voucher, and existing TARA customers will enjoy a 15% discount on online purchases. The offer will start from August 2023. Baah (baahstore.com) is an exclusive Bangladeshi online and e-commerce brand of high-quality, hand-crafted designer biodegradable and upcycled lifestyle products. Md. Mahiul Islam, Head of Retail Banking; Mehruba Reza, Head of Women Banking TARA, BRAC Bank; and Marina Huq, Co-founder; Mirajul Huq, Co-founder; and Shamira Mostafa, Baah Store Limited, and other senior officials from both organisations were present at the signing ceremony at the bank’s head office in Dhaka on July 5, 2023. As a value-based bank, BRAC Bank finds it most resonating for its ethos to build partnerships with sustainability-focused brands like Baah, which is focused on eco-friendly and upcycled products creating a social impact on women and rural artisanship.
