BRAC and Dettol have recently committed to work together through signing a memorandum of understanding (MoU), to provide hygiene services to the vulnerable pregnant women of Bangladesh.
BRAC and Dettol will raise hygiene awareness among underprivileged expecting mothers living in remote areas of the country and provide Dettol soap as a hygiene solution to them for free, a press release said.
Dettol will provide hygiene solutions to pregnant women through BRAC’s Health, Nutrition and Population Program.
BRAC’s health workers will act as the frontline contact point through which hygiene services will be delivered to more than 1 lakh pregnant mothers throughout August and September.
BRAC will also educate mothers in proper hand washing practices as well as basic hygiene practices and guidelines in hygiene.
The main aim of this initiative is to raise awareness and understanding of the importance of following proper hygiene practices during and after pregnancy.
NusratJahan, Marketing Director of Reckitt Benckiser Bangladesh, said, “According to the World Bank, 30.8 children (under 5) die in every 1000. Poor hygiene is considered as one of the main reasons. So, creating awareness amongst pregnant women about personal hygiene is as important as ensuring their safety.”
BRAC HNPP Director Dr. MorsedaChowdhury said, “BRAC is always committed to the welfare of the country and its people and to ensure good health for all. Pregnant women need extra care and protection, but we also have to follow proper hygiene practices. Through this joint activity, we are trying to make the expecting mothers aware of all these hygiene practices.”
