Country’s largest online marketplace Daraz Bangladesh has celebrated its 8th anniversary on Thursday. Daraz rejoices the success of preserving its streak of outstanding business excellence for eight consecutive years with a special anniversary campaign dedicated to its loyal customers and their consistent love and support.
Fashioning the slogan “8 years of Unbound Joy Thank You, Bangladesh!” the campaign is a commemoration of an eight-year-long adventurous journey and will continue from September 4-11, 2022.
In 2014, exactly eight years ago, Daraz began its journey with just five employees and a website. The company has now transformed into the leading e-commerce platform as it shares its success with over 7 million customers, 41,000 sellers, and numerous partners and stakeholders. Daraz celebrated this momentous occasion with an anniversary campaign that was inaugurated through a press conference on August 25, 2022, at Ruposhi Bangla Grand Ballroom, InterContinental Dhaka.
Bjarke Mikkelsen, founder & CEO of Daraz Group, was present as the chief guest at the press conference. Regarding the 8-year anniversary celebration, he said, “The best thing about Daraz Bangladesh is it is a Bangladeshi company, run by the most competent e-commerce professionals of Bangladesh, for Bangladesh.”
Zornica Zafirova, Group COO, Syed Mostahidal Hoq, MD; Md. Tajdin Hassan, chief marketing officer; Tasfin Alam Khondoker, COO; A.H.M Hasinul Quddus Rusho, chief corporate affairs officer; Shabbir Hossain, chief commercial officer and Md. Riyad Hossain, chief human resource officer, were also present .
Syed Mostahidal Hoq, Managing Director, Daraz Bangladesh, said, “The 7-year-long journey of Daraz Bangladesh has been adorned with many milestones. These are equally significant for the organization and the overall e-commerce sector, as we have been successful in positioning ourselves as the market leaders within such a short time.”
Md. Tajdin Hassan, chief marketing officer of Daraz Bangladesh, said, “Currently, the e-commerce sector in Bangladesh comprises only 1-2 percent share of the country’s retail sales. In a country with an increasing internet penetration rate, we certainly have a long way to go.”
To make this anniversary a memorable one for the shoppers, Daraz has brought a wide array of exciting offers, such as brand-free shipping, mystery box, flash sales, hot deals, mega deals, and so much more! In addition to this, boasting a grand shopping experience, the campaign comprises massive discount offers of up to Tk 15,000, gamification giveaways, vouchers, payment offers, new user gifts, flash puzzle challenges, exclusive launches, and exceptional EMI facilities!
The co-sponsors of the event are Dettol, Bata, ORAIMO Global, Studio X, realme, Singer, Xiaomi and Lotto. The brand partners are Fabrilife, Lux, Pureit, Motion View, Livingtex, Motorola, Infinix, Ribana, Masculine, Godrej, Haier, Parachute Naturale, Furnicom, and CKEYIN. Meanwhile, the event partners of the campaign are Zaynax Health, Lavish Boutique Salon, Prive By Nahila Hedayet, Gala Makeover & Salon, Splendor By Aneeka Bushra, and Powder Room by Esha Rushdi.
