Marking its 5th year, the widely acclaimed Digital Marketing Award, honored 125 digital campaigns through a grand gala programme at Le Méridien hotel in the capital on Saturday (December 18).
An initiative of Bangladesh Brand Forum, Digital Marketing Award (DMA) 2021, was presented by Meghna Group of Industries in cooperation with The Business Standard. More than 500 digital marketing enthusiasts attended the award function.
The widely acclaimed Award is the only honor for digital works in Bangladesh. This year, more than 1000 nominations were submitted for the award. Among them, 474 campaigns was shortlisted by nine jury panels and 125 were selected as the winners finally.
This year’s Digital Marketing Award had 125 winners across 18 diverse categories in four ranks. There were 15 Gold, 46 Silver and 64 Bronze award recipients. In the current year, there were no Grand Prix receivers in the accolade’s 5th iteration.
In her welcome speech Nazia Andaleeb Preema, Director, Bangladesh Brand Forum said, “in the age of dual existence of digital and physical dimensions we need to activate our human feelings more, and to unlock the next era of innovation that our digital strategies should be aligned.”
The 5th Digital Marketing Award 2020 was also preceded by the 8th Digital Summit. Initiated in 2014 by Bangladesh Brand Forum, the Digital Summit is the apex platform for the country’s digital marketers. This year’s summit titled “Future Proofing Digital Strategy” was attended by more than 400 professionals. The summit was aimed at disseminating the knowledge of enhanced methods of acquisition and intelligent marketing.
The summit included six keynote Sessions, 4 Panel Discussions, 3 Insight Sessions and 2 Case Studies. Joining from various regions across of the world the speakers shared knowledge. Renowned local experts attending the Award programme discussed on multiple subjects.
Shariful Islam, Founder and Director of Bangladesh Brand Forum, in his welcome speech emphasized that a brand must look beyond mere numbers. He urged all the companies to come forward with digital strategies for their clients to bring the people, community and the country as a whole on board. If all these elements are not growing together simultaneously, then companies cannot grow sustainably, he pointed out.
The Digital Summit 2021 was adorned by the presence of globally acclaimed keynote speakers- Jaspreet Bindra, Thought Leader, Advisor, Author on Digital Transformation, AI, Blockchain & Future of Work; Thilanka Abeywardena, resident, President, The Sri Lanka Institute of Marketing, CMO Lead – South East Asia Emerging Markets, Microsoft Sri Lanka; Yasir Azman, Chief Executive Officer, Grameenphone Limited; Mahtab Uddin Ahmed, Telecom Expert, Chairman, DSFM Securities Ltd.; and Tanvir Ahmed, Head of New Business Model (e-commerce/D2C/Digital).
