Eastern Bank PLC (EBL), a leader in innovation in Bangladesh banking industry, launched Smart Interactive Voice Response or ‘Smart IVR’ service designed to enhance the banking experience of EBL customers at a ceremony held at Z N Tower in the city’s Gulshan area, press release said Wednesday. The launching ceremony was attended by M. KhorshedAnowar, DMD and Head of Retail and SME Banking; Syed ZulkarNayen, Head of Business; ZahidulHaque,Chief Technology Officer; Ahsan Ullah Chowdhury, Head of Digital Financial Services; Md. Atiqur Rahman, Head of Contact Center along with other senior officials from all divisions of the Bank.