Emirates Skywards, the loyalty programme of Emirates and flydubai, has announced an exclusive, multi-year strategic partnership with Visa, a world leader in digital payments. The new partnership with Visa will strengthen collaboration between Emirates Skywards and co-brand issuer partners across the GCC; enable the loyalty programme to work more closely with its partners on personalization and data-driven decision making; improve digitization and innovation; and increase opportunities for more personalised rewards and products on co-brand card propositions.
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