Two case studies on bKash have been featured in the local edition of Dr. Philip Kotler’s ‘Essentials of Modern Marketing’, a press release said Wednesday.
Two bKash case studies titled, “bKash: Bangladesh’s MFS Story” and “bKash App, A Household Tool” in the book will be inspiring the new-era marketers.
In the ‘bKash: Bangladesh’s MFS Story’ case study, it illustrates the journey of bKash particularly how its founder Kamal Quadir has steered the largest MFS provider in the country, how bKash has brought unprecedented breakthrough in financial inclusion, company’s core values in business, enabling customers shift from cash to digital transactions, its impactful role as alternative financial lifeline during the Covid-19 and above all, how bKash has become a member of every household in the country in a decade. The case study on ‘bKash App, A Household Tool’ features how an app has become a one-stop solution for household financial transactions. It has highlighted the story of making peoples’ lives easier through bKash app’s unique features like send money, cash-in, cash-out, merchant payment, mobile recharge, money transfer between banks and bKash, utility bill payment, ticket purchase, digital nano loan, savings, remittance, education fee payment, donation and other modern features
