Grameenphone has collaborated with Unilever Bangladesh Ltd’s Pureit, a renowned brand dedicated to ensuring safe drinking water for all in Bangladesh. The strategic partnership, secured recently through an MoU, aims to enhance the lifestyle of Grameenphone’s most loyal customer base GPStar by providing them with access to hassle-free 100% RO purified water through the cutting-edge purifiers by Unilever Pureit.
Farha Naz Zaman, Head of Premium Segment and Marketing, Grameenphone; and Zinnia Tanzina Huq, Finance Director, Unilever Bangladesh; signed the MoU on behalf of their respective organizations. The partnership reflects Grameenphone’s commitment as a socially responsible citizen, enhancing the everyday lives of its customers with convenience with technological advancement. Grameenphone and Unilever Pureit’s joint effort is aimed at not only providing safe water facilities to GPStar customers but also elevating the overall lifestyle of citizens and their health safety. This exclusive offer will enable GPStar customers to enjoy the convenience and access to safe drinking water through Pureit’s quality-assured purifiers at more affordable prices.
As part of the offer, GPStar customers will be able to ensure family’s safety with unique gravity & 100% RO technology purified water with extra privileges. This exclusive offer includes substantial discounts on a range of Unilever Pureit water purifiers, where GPStar customers can avail BDT 2500 Off on Pureit Ultima, BDT 2000 Off on Pureit Marvella, BDT 1500 Off on Pureit Classic Mineral and a 10% discount on MRP for Classic M05 along with free express installations. The discounts will be applicable on the devices’ MRP, enabling GPStar customers to enjoy the convenience and health benefits of Unilever Pureit’s quality-assured purifiers at more affordable prices. GPStars will also receive 18 months of Service Warranty (6 months more than other customers), free of service charge for any complaints, on purchase of Ultima, Marvella and Classic Mineral.
All GPStar customers are eligible for the offer which is valid till 31st December 2024. Customers can simply type PUREIT and send to 29000 upon which a customer service agent will call them within 48 hours from 16627.
Farha Naz Zaman, Head of Premium Segment and Marketing at Grameenphone, said, “At Grameenphone, we prioritize the well-being of our customers and continuously seek innovative ways to enhance their lives. Access to safe drinking water is a fundamental right that should be available to everyone, and by partnering with Unilever Pureit, we are offering GPStar customers the opportunity to enjoy access to purified drinking water. We believe this collaboration aligns perfectly with our mission to always explore the extra mile for better customer satisfaction”.
Sarifuddin Nawroz Ahmed, Head of Business for Water & Air Wellness, also expressed his positivity, saying, “We are thrilled to collaborate with Grameenphone to bring the convenience of Unilever Pureit’s advanced water purifiers to the GPStar customers. By providing them with 100% RO purified water, we aim to ensure the wellbeing of families across the country.”
From Grameenphone, Md. Riaz Al Faruque Bhuiyan, General Manager, Acquisition & Monetization, Premium Segment; Fazle Rabby, Lifestyle Bundling Lead, Premium Segment; Samira Yeameen Rasul, Campaign Manager, Premium Segment; and from Unilever Bangladesh, Sarifuddin Nawroz Ahmed, Head of Business, Water & Air Wellness; S M Fahim Hossain, Brand Manager, Water & Air Wellness; AKM Tanvir Hossain, Senior Business Development Manager, Water & Air Wellness; and Borna Dasgupta, Customer Relationship Manager, Water & Air Wellness; were also present at the ceremony.
