The “Online-er bhasha” campaign kicks off to ensure the dignity of the mother language in the online space.
Grameenphone believes in driving awareness about the right usage of the mother tongue both online and offline, said a press release.
The campaign is planned to generate awareness among youth on social media using sticker images to protest against the negative use of the Bangla language.
The use of the Bangla language in various sectors seems to be on the wane, as the younger generation appears to be distancing itself from the language.
Grameenphone, as a patron of the local language and culture, emphasizes preserving the true essence of Bangla and has always worked towards strengthening its values through numerous initiatives.
For instance, last year, Grameenphone launched the Mobile-to-Mobile Bangla SMS Tariff facility at 25 poisha.
This means if you write an SMS in Bangla, the tariff is 25 poisha instead of the regular price.
Sajjad Hasib, chief marketing officer, Grameenphone said: “Online-er bhasha is more than a campaign to us and very close to our heart. As responsible corporate citizens, we have been raising awareness to keep everyone safe in the online space for many years; however, we have realized that we must now step up to drive awareness to ensure responsible use of our blood-earned mother language of Bangla during this special month of February. We welcome our valued customers, partners, patrons, and stakeholders to join this cause and help each other in making Online-er bhasha respectful. “
In addition to that, last year, in February, Grameenphone launched another initiative titled “Love for Language.”
The initiative focused on their long-established belief that people can reduce the limitations of communication if they know Bangla appropriately.
Moreover, in 2020, under the theme “Kothagulo hariye na jak shobder obhabe,” Grameenphone took a special initiative.
Through this initiative, Grameenphone launched customer service for people with special abilities on the website and a self-service digital care app, MyGP.
Here, they provided sign-line digit care for the hearing and speech impaired.
