Grameenphone has signed a memorandum of understanding (MOU) with the Northern Education Group (NEG) on a special textbook titled “Essentials of Modern Marketing” (EOMM) by Professor Philip Kotler and his associates to be written and published in 2022, a press release said Wednesday.
Northern Education is the country partner of Kotler Impact and Asiatic Mindshare Bangladesh, the media partner of Grameenphone.
The journey, which started off as a social enterprise 25 years ago with a vision to empower societies through connectivity and minimize the digital divide and inequalities is today a household name, providing more than just connectivity. The book will illustrate Grameenphone’s success case in Bangladesh in the local edition which will inspire new era marketers to take inspiration from the entrepreneurial mindset and social impact of the company to do great things for the nation going forward.
The signing ceremony took place at the GP House, where Yasir Azman, CEO, Grameenphone; Mohammad Sajjad Hasib, CMO, Grameenphone; Solaiman Alam, CDSO, Grameenphone; and Nafees Anwar Chowdhury, Head of Marketing, Grameenphone; Zahiduz Zaman, Head of Digital Channel and Distribution, Grameenphone; were present.
On behalf of Northern Education Group – Professor Dr. Anwar Hossain, Vice-Chancellor, Northern University Bangladesh (NUB); Prof. Dr. Nazrul Islam, Pro-Vice-Chancellor, NUB; Saad Al Zabir Abdullah, Director, Dept of IT, NUB and Zayed Iqbal Abir, Coordinator of EOMM project; also joined the signing ceremony. As the media agency of Grameenphone, Asiatic Mindshare Ltd. was represented by their Managing Director Morshed Alam, and Executive Director, Tusnuva Ahmed, at the event.
Grameenphone as a tech service leader and connectivity partner to Digital Bangladesh has submitted the success story of MyGP, a flagship app of GP which provides personalized content for users, brings innovation, and has opened doors to unbound modern possibilities.
Currently, MyGP caters as an instant digital partner to over 15 million monthly active users, catering to their various basic self-service needs and enhancing their lives with various entertainment and lifestyle solutions with just a few taps.
The MyGP case study presented in “Essentials of Modern Marketing,” is expected to benefit thousands of graduates and undergraduate students, professionals, practitioners, and executives in Bangladesh and other countries in South Asia academically and intellectually. The book will have printed copies and will also be available on Amazon.com in 2022.
