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Grameenphone’s Shopno Jabe Bari goes beyond borders

Grameenphone’s iconic campaign, Shopno Jabe Bari, has evolved into more than just a song and television commercial. This year, the campaign extends its reach beyond borders, touching the lives of Bangladeshis residing in Malaysia. Grameenphone has now taken a remarkable step to carry the love and emotions of families beyond borders. Grameenphone embarked on a heartfelt journey to collect the untold emotions and capture the unspoken sentiments of the cherished family members of Bangladeshis residing in Malaysia, sharing them with their loved ones in Malaysia during the joyous occasion of Eid. The compiled video of these messages of love, longing, togetherness, and affectionate Eid wishes was displayed across Malaysia on a van equipped with large LED screen, surprising the expatriate community who least expected to see their families on large screens in a foreign country.

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