Httpool, partner of major media platforms representing Facebook, Twitter, Spotify, LinkedIn, Snapchat, and others announced the appointment of MatthieuLaporte as its Global Vice President in charge of driving the company’s SMB (small and medium-sized businesses) vision on September 9.
He would be responsible for building, structuring and executing the SMB vision at Httpool, a press release said.
Matthieu specializes in SMB, People Management, Sales and Project Management with previous employment at Facebook, Twitter and Google.
MatthieuLaporte said, “I am thrilled to join Httpool. Small businesses are the backbone of our economy. With a global acceleration of digitalization and more consumers buying online, it is fundamental for any SMB’s to build their online presence and reach out to the global markets. This is an immense opportunity for any SMB to grow and expand, and we are determined to support them on their digitalization and growth journeys.’’
“Small and medium sized businesses are an important part of the global economy. In APAC, According to Light Castle Partner, SMBs in represent 25% of the economy in Bangladesh, 40% in Vietnam ), and more than half of all economic activity in Sri Lanka (52% of GDP) and Cambodia (58% of GDP) Furthermore, the SMB sector continues to grow.’’
“We are determined to look closely at this important segment of global economies, including those in Asia. Advertisers in Cambodia will be among the first to gain access to our new marketing technology solution that we are currently developing to help SMBs simplify their digital advertising efforts and accelerate their growth.” said Laporte.
