‘Parachute Just for Baby’ has successfully completed the first leg of its campaign #MomsRecommend, a release said.
From thousands of participants, 50 highest recommender mothers have been chosen and ‘Parachute Just for Baby’ has started giving away special gift hampers to the lucky winners. On top of that they have also won the opportunity to get featured on the brand’s website.
For this leg of the campaign, the brand had partnered with actressTasnova Hoque Elvin, in its endeavor to spread awareness about safe baby care. The Goal of the campaign is to create a platform to spread the word about safe baby care from one mother to another. Thousands of moms who have trusted the brand for their babies have participated in the campaign by commenting ‘I recommend Parachute Just for Baby to’ and tagging their acquainted moms on the pinned post of Parachute Just for Baby’s Facebook page.
While expressing her feelings regarding the campaign, one of the winner moms said, “For me, the safety of my child is above everything else and that’s why I always look out for the safest product for her. When she was born, one of my closest friends recommended using ‘Parachute Just for Baby’ and since then I have been with this brand. I am truly delighted to be a part of their noble initiative and I urge all the mothers out there to participate as well and use safe products for their children.”
Allen Ebenezer Eric, Marketing Director of Marico Bangladesh Ltd, said, “I wish to congratulate and thank all the moms who have participated in this campaign, and helped other moms understand the importance of choosing safe products for their babies. Through this campaign, we wish to spread awareness of choosing the safest baby care products, from one mom to another.” He added, “Parachute Just for Baby products are allergy tested, paraben-free, and made from 100% safe ingredients so that mothers can be assured of the safest care for their babies. After all, no mom should have to compromise when it comes to the care and safety of their beloved baby.”
‘Parachute Just for Baby’ is always striving for the safe baby care and alleviating mothers’ concerns so the year-long #MomsRecommend campaign was launched as an attempt to help mothers make the right choice about their baby’s care. Mothers can continue to participate in the campaign throughout the year by visiting the page “Just for Baby Bangladesh” on Facebook and Tagging mothers they know in their recommendation campaign post. Participants who tag themost number of mothers will get the chance to be featured on the website of ‘Parachute Just for Baby’ and win a special gift hamper for their baby from the brand.
also exports to Nepal and India. Marico Bangladesh is listed with both the Dhaka and Chittagong stock exchanges. Marico has committed 1% of its profits to corporate social responsibility initiatives and has worked in the areas of education, women empowerment, poverty reduction, and disability inclusion.
