Realme secures an impressive 21st position, jumping 29 places in the latest Top 50 Kantar BrandZ Chinese Global Brand Builders 2023 report released by Google and Kantar, a press release said on Monday.
The report highlights innovation, quality enhancement and brand communication as key tactics within Chinese brands seeking to expand internationally, amidst global economic fluctuations and consumer transformation. Upholding the philosophy of “Dare to Leap”, realme has been devoted to empowering the youth to be more daring through leap-forward technology and design. As it enters its second stage of growth as a startup, realme introduces its “Simply Better” strategy. They are moving forward with a promise that every realme product will come with a noteworthy leap in innovation, based on the “No Leap, No Launch” principle. By continuously innovating and delivering superior experiences, realme has emerged as the youth-favorite brand across the globe. Doreen Wang, Kantar Greater China CEO and Global Chair of Kantar BrandZ shared his opinions at the conference.
