Counterpoint Technology Market Research (CTMR), a renowned a global research firm, has conducted a consumer survey in Bangladesh, aimed to learn what people think about product quality when buying smartphone. The survey revealed that realme is the No. 1 brand for product quality at the Sub BDT 20,000 price segment, particularly among the young user base. In Bangladesh, for 77% of the respondents, product quality plays a very important role when purchasing smartphones, according to a Counterpoint Research study. 54% respondents rated realme as the top brand for smartphone build quality. Moreover, 83% of respondents express a strong inclination to recommend realme to others based on its product quality. Further analysing the landscape of Bangladesh smartphone market, 80% of the market share is in the sub-BDT 20,000 price range, with an average selling price (ASP) of BDT 18,000 in Q1 2024 as per Counterpoint Research quarterly smartphone shipment tracker.
