Robi Axiata Limited and BRAC Bank have recently signed a
memorandum of understanding (MoU) to offer value-added services to small and medium
enterprises (SMEs). The signing ceremony took place at the BRAC Bank Head Office in
Dhaka.
Robi’s, Executive Vice President (EVP), VAS & New Business, Ahmed Armaan Siddiqui,
and BRAC Bank’s Deputy Managing Director and Head of SME Banking, Syed Abdul
Momen signed the agreement on behalf of their respective organizations. At the core of this
partnership lies the integration of BRAC Bank’s banking app, Astha, with the topline digital
lifestyle offers from Robi.
Using Astha app, BRAC Bank’s customers can now subscribe to Robi’s hero products, avail
financing options for purchasing mobile devices, experience Robi’s popular digital gaming
services, explore opportunity to fund digital start-ups through Robi’s r-ventures platform,
purchase digital tickets from Robi’s bdtickets, subscribe to Robi’s OTT platform, Binge,
purchase original digital gadgets from Robi’s e-commerce platform, Robishop. Besides,
BRAC Bank’s Borenno customers will be offered specially curated digital products and
services through this partnership.
"We are very excited about this strategic partnership with BRAC Bank, as it opens up a wide
array of possibilities for our customers. As part of our digital vision, we have created a rich
array of innovative digital products and service for our customers. This partnership allows us
a wonderful window of opportunity to deliver our customer centric offers to BRAC Bank’s
tech savvy customers”: said Robi’s EVP, VAS & New Business, Ahmed Armaan Siddiqui.
Syed Abdul Momen, Deputy Managing Director, and Head of SME Banking of BRAC Bank,
said: "We are privileged to serve a legion of 15 lakh SME customers since inception, and we
always explore newer ways of bringing financial and non-financial benefits for them. By
teaming up with Robi, we want to create new opportunities for our SME customers, mostly
cottage and micro-entrepreneurs, to get privileged telecom facilities, offerings, and digital
solutions."
ABOUT ROBI
Robi Axiata Limited (“Robi”) is a public limited company, where Asian telecom giant,
Axiata Group Berhad, based in Malaysia, holds the majority shareholding (61.82%). Aside
from the public shareholders (10%), the global telecom giant, Bharti Airtel, headquartered in
New Delhi, India, holds 28.18% of shares in the company. Robi is the second largest mobile
network operator in Bangladesh creating new digital experiences for the people of the
country.
About BRAC Bank
BRAC Bank, traded as ‘ BRACBANK ’ on Dhaka Stock Exchange, has been one of the
fastest-growing banks in Bangladesh with a particular focus on the SME segment. BRAC
Bank takes pride at the highest Moody’s Rating (currently B1) among all banks in
Bangladesh for five consecutive years. It is also the first and only bank in Bangladesh with an
issuer rating by S&P Global Ratings (B+). With 1.4 million customers, the bank has already
proved to be the largest collateral-free SME financier. A member of the Global Alliance for
Banking on Values (GABV), it continues to serve as a standard bearer for governance,
transparency, ethics and compliance. For more information, please visit www.bracbank.com .
