Robi Axiata Limited has launched an exciting new campaign titled “Parbe Tumio”, celebrating the incredible resilience of the people of Bangladesh. The campaign is centred around the idea of overcoming obstacles and moving forward, a concept that not only resonates with today’s generation but with the entire nation. Robi is proud to be the digital partner that helps people move forward on their journey. With this new brand philosophy, Robi is launching a TV commercial starring Safa Kabir as the lead protagonist. This is accompanied by nationwide branding as well as other promotional activities on all online and offline touch points, all of which are centred around this inspirational vision.
