Standard Chartered Bangladesh recently announced the launch of Standard Chartered SMART Credit Card (“SMART Card”). This unique credit card is designed for the digital-first lifestyle, offering everyday benefits centring around convenient borrowing, digital rewards and self-service capabilities, a press release said.
Extensive client research by the Bank shows that particularly younger clients prefer simple borrowing features available within their card. They prefer to be serviced digitally and enjoy rewards for digital spend. Research has also shown that COVID-19 has changed the consumers’ spending behaviours, with consumers becoming more careful with their expenses while spending more on basics than they did prior to the pandemic. The SMART Card delivers convenient borrowing, digital rewards and self-service capabilities, offering a range of cash-back, savings and fee waiver privileges that are carefully designed to help clients make the most of their digital-first lifestyle. This unique offering is the first credit card in the market to be manufactured through a carbon-neutral process and bears the Certified Carbon Neutral logo.
NaserEzazBijoy, Chief Executive Officer at Standard Chartered Bangladesh said, “Smart Card has been conceptualized by millennials for those who resonate with the mindset of Millennials. It supports their digital lifestyle, affinity towards social causes and aspirational or growth mind-set, as this is the first carbon-neutral card in the market, provides option to contribute towards community projects that support disadvantaged young people, especially girls, with visual impairment and offers privileges against subscription of knowledge and lifestyle websites. Smart Card will evolve based on clients’ behaviour and feedback. I would like to thank Visa Card for being our partner to this unique and innovative initiative.”
Sabbir Ahmed, Head of Consumer, Private & Business Banking, Bangladesh, Standard Chartered said, “Standard Chartered SMART Card serves the everyday needs of our young, dynamic client-base with everyday benefits. The unique Card caters to our evolving lifestyles, providing great value for money to support our clients’ the daily spending needs. With the SMART Card, consumers can earn big and save more through everyday spending. Cardholders can also enjoy the flexibility of interest-free instalment to meet unexpected financial needs or easily finance their purchases.”
