The number of SMEs in Bangladesh has increased drastically. They are playing a very vital role in the national economy. A research paper titled Study on Future Direction of SMEs in Bangladesh conducted by the Ministry of Planning, there are 79, 00,000 SME establishments.
The Paper also mentioned that these businesses account for about 45 percent of manufacturing value addition, about 80 percent of industrial employment, about 90 percent of total industrial units and about 25 percent of the labor force. These businesses can still thrive even more with the help of social media platforms.
According to Datareprotal there are 47.61 million internet users in Bangladesh and out of this 45 million are social media users, a press release said.
These huge amount of users are the potential consumers for these SMEs and social media platforms such as Facebook has been working tirelessly to innovate new and effective ways for businesses to connect with the consumers. With the help of social media platforms these SMEs can achieve their true potential.
To start anyone needs to do to get started with social media marketing is to create brand’s social media profile like Facebook page.
Brand’s page will be the heart and soul of presence on the platform and help customers remember the brand when it’s time to buy. A business page is for brands and businesses and works similarly to regular profile page, except instead of sending friend requests, users must ‘like’ or ‘follow’ a page to see its posts. Potential and existing clients alike can find out key information about your business, including a link to site, hours of operation, location, and delivery options available.
Social media platforms such as Facebook makes it easy and seamless for small businesses to get a head start, so even if anyone is new to the marketing game and don’t have the time or resources to gain that extra expertise, he or she is still a step ahead when it comes to achieving success with online decisions.
These platforms will ask a few simple preprogrammed questions about business and goals. Base on requirement not only the programs will develop a Customised Marketing Plan exclusively for business, but also support in creating Automated Ads driving amazing results. By taking the guesswork out of creating effective ads that run on Facebook, Instagram, Messenger and the Audience Network, Automated Ads will not only help entrepreneur work efficiently and effectively, but also continuously optimize advertising plan.
By Archana Roche, Facebook Measurement Lead, Httpool APAC
