Sprite, the leading lemon and lime-flavored sparkling beverage of Coca-Cola, unveiled a new thematic Communication titled “Trishna Mitle Shob Clear” for the consumers in Bangladesh recently, said a press release.
The new communication underscores its consumer-centric approach to building the relevance of Sprite with refreshment and focuses on the lives of modern-day youngsters who would like to chill with Sprite, the release read.
Commenting on the new thematic communication of Sprite, Ta Duy Tung, Director, Coca-Cola Bangladesh said, “We live in a world which is constantly evolving. It is the simple, chilling moments of life that create a difference. With Sprite’s unique, cool, crisp lemon-lime taste, the new thematic communication creatively reminds us that while life tries to be hard on you, it is still important to focus on what really matters to you. Sprite is the ultimate refresher that not only quenches thirst but also clears your mind and keeps you chill.”
