Toffeehas officially launched Toffee Creators’ Platform recently which is the first-ever User Generated Content (UGC) platform introduced by a homegrown app in the country.
Erik Aas, Chief Executive Officer, Banglalink made the announcement at a launching ceremony. Honorable Posts and Telecommunications Minister Mustafa Jabbar joined event as chief guest, a press release said.
Md. AfzalHossain, Secretary, Posts and Telecommunications Division, Subrata Roy Maitra, Vice Chairman, BTRC, AnjanChowdhury, President, Association of Television Channel Owner, MozammelHaqueBabu, President, Editor’s Guild, UpangaDutta, Chief Commercial Officer, Banglalink and TaimurRahman, Chief Corporate & Regulatory Affairs Officer, Banglalink along with other Banglalink Management members joined the program.
Toffee Creators’ Platform will enable local content creators to upload their contents using any network, and reach out to a wide local user-base instantly. Based on the reach of the posted contents, the content creators will be given earning opportunities as well. Apart from encouraging local talents to showcase their abilities, Toffee is aimed at upholding Bangladeshi culture and tradition in the digital space.
Mustafa Jabbar said, “We need more homegrown digital platforms to reinforce our position in the digital arena. Toffee deserves our wholehearted appreciation for playing an exemplary role in this regard. With more than 10 million downloads, it is indicative of the remarkable success a homegrown digital platform can achieve in our country. Through Toffee Creators’ Platform, our local content creators will get the message that now they can opt for homegrown platforms instead of overly relying on foreign ones.”
Erik Aas, Chief Executive Officer, Banglalink said, “Toffee has already gained enormous popularity across the country offering a wide array of quality entertainment contents. By introducing the toffee creators platform, we are expanding its range further, and are opening up a unique opportunity for local content creators to get more local exposure. We always want to take such pioneering digital initiatives as part of our commitment to supporting the agenda of Digital Bangladesh.”
