Vivo has unveiled new self-designed imaging chip V1 last week in Shenzhen, China.
The company introduced the imaging chip V1 and expanded on its four long-term strategic tracks, a press release said.
Hu Baishan, Executive Vice President and COO said, ‘‘V1 is a fully customized integrated circuit chip dedicated for imaging and video applications with leading edge visual quality. It marks a key milestone as vivo’s inaugural breakthrough in independent R&D and chip design. Alongside imaging system design, the Imaging Chip V1 can optimize smartphone application scenarios as well.’’
The spearheading innovative image processing (IP) technology at the chip level will focus on four strategic tracks: image system, operating system, industrial design and performance.
Hu said, ‘‘vivo will only consider developing chips when there is a lack of supplied capability on the market that are suitable for vivo’s product and technical needs, along with substantial demand for fully-customized chips to support these long-term strategic tracks. vivo will strategically focus on simulating the familiar needs of consumers through IP design and developing key innovative IP algorithms, without undertaking chip manufacturing.’’
“Aside from enhancing visual aesthetics and imaging effects of vivo products, the Imaging Chip V1 also aims to bring unparalleled experiences to users by channeling emotional resonance through visual expression.”
Image system is a part of the core long-term strategic tracks of vivo. It has invested heavily in this field for over five years, achieving many industry-leading breakthroughs like Gimbal Stabilization and Selfie Spotlight.
