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Vivo’s V, Y Series brand’s commitment towards Youth

vivo, the leading global smartphone brand has been receiving popular attention from the youth in recent times. With smartphones becoming an important part of the younger generation’s routine, smartphone brands have also been keeping up with their requirements in the form of latest technology and features.

To understand the smartphone needs of this generation, vivo regularly conducts market research to produce devices that appeal to the smart mindset of the youth. Over the years, the brand’s research has led to the creation of a wide array of smartphones in the V and Y series segment, designed especially to make the best of the available resources. A specific observation during vivo’s research has been the growing trend of mobile photography. Thus, in order to build a rapport with the young crowd and support their dreams of entering the fields of photography, videography or content creation, the brand’s focus has been to innovate and manufacture top-notch camera systems in its devices.

vivo’s encouragement of mobile photography has been well established among the youth making the brand a go-to choose for youngsters. With the presence of fantastic V and Y series devices such as the Y1s, Y12A, Y20G, Y21, Y53s and V20 and V21 series, professional mobile photography has become a reality for all aspiring content creators. With the new vivo V21 portraying features such as 44MP OIS Super Night Selfie, Selfie Spotlight, and AI Night Portrait with AI Night Algorithm and the Y53s showcasing a massive 64MP Rear Camera, vivo has been truly keeping up with the times to offer magnificent smartphone features to its customers. Apart from being a camera-loving generation, the youth today also rely on smartphones for their work and other forms of entertainment. Therefore, they are constantly looking for a device that works seamlessly for long hours. To fulfill that purpose devices such as the Y12A, Y20G, Y21 and Y53s come with a massive 5000mAh battery life, vivo’s V21 is equipped with a 33W Flash Charge capacity. Another notable finding in vivo’s research has been the consumers’ attraction for a slim and stylish design. Features like the Dual Tone Step and the Ultra Sleek AG Glass cover on vivo’s V21, the device appear professional and classy have been especially appreciated by customers.

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