Celebrating the 50 years of Bangladesh’s victory, the electronics giant Walton has announced the commencement of its Digital Campaign Season-13 throughout the country.
As per the campaign, clients are offered discounts up to 50 percent or 50k free products on the purchase of some specific Walton brand’s products, including fridge, television, air conditioner, washing machine, oven, blender, gas stove, rice cooker and fan.
The offer will be available at any Walton plaza, distributor outlets or online platform ‘E-plaza’ from Thursday (December 16, 2021) till further notice.
The announcement came at a declaration programme of ‘Digital Campaign Season-13’ held at Walton Corporate Office in Dhaka on Wednesday (December 15, 2021).
The programme was attended, among others, by Walton Hi-Tech Industries Limited’s (WHIL) Deputy Managing Director Nazrul Islam Sarker, Walton Plaza Trades’ Chief Executive Officer Mohammad Rayhan, WHIL’s Head of Business Intelligence Ariful Ambia, Chief Marketing Officer Md. Firoj Alam, Walton Air Conditioner’s Chief Business Officer (CBO) Tanvir Rahman, Refrigerator’s CBO Anisur Rahman Mallick, TV’s CBO Engineer Mostafa Nahid Hossain, Home Appliance’s CBO Al Imran, Compressor’s CBO Rabiul Alam, Chief of Brand Development Amin Khan, Senior Executive Director Dr Sakhawat Hossen, Executive Director Monirul Islam Mona, Media Advisor Enayet Ferdous, and Chief Coordinator of Digital Campaign Nazmul Hossain Evan.
Walton officials informed that Walton is conducting the countrywide digital campaigns to provide better after-sales service to the customers through online automation. The campaign’s 12 seasons have already been successfully completed. Currently, the Walton started the campaign’s season -13 marking the celebration of 50th anniversary of Bangladesh’s victory.
After Purchasing Walton fridge, television, air conditioner, washing machine, oven, blender, gas stove, rice cooker and fan during the campaign’s season-13, the product will be registered digitally. After that, the buyers will be informed about the amount of discount through return SMS from Walton. In this case, a buyer can get up to 50 percent discount on the product. Moreover, there is an opportunity to receive 50,000 free products in the whole campaign including 50 free fridges every day.
According to the authorities, detailed information including the name of the buyer, mobile number and model number of the product being sold is being stored on Walton’s server during the registration process through digital campaign. As a result, customers will get fast service from any Walton service center in the country even if they lose the warranty card. On the other hand, the representatives of the service center are also getting to know the feedback of the customer. To motivate the buyers to participate spontaneously in this activity, buyers were offered guaranteed cashback of crores of taka, lots of free products and other attractive opportunities.
